Flatlay Challenge - Week Five

Welcome to week five of the #loveofflatlayschallenge. A challenge to inspire and improve your flatlays side by side, come join us over on Instagram t https://www.instagram.com/esmeandivy/?hl=en

We’re on to Week Five of the #loveofflatlayschallenge and this week the theme is entitled:


Now, I know that flatlays in their essence ARE a way of visual storytelling. They often consist of multiple elements within the frame which are purposefully styled to appear organised or as organised chaos as the case may be. Either way, the goal is the same - to tell a visual story. A carefully crafted and well thought out flatlay is very effective in conveying the desired story and creating greater exposure on Instagram.

This theme is designed to challenge you to consider your audience and to push those visual storytelling boundries. So, who is this flatlay aimed at? What is the message you want to convey? What emotional response do you hope to achieve? Humour? Awe? Comfort? Fun? And, what is your desired outcome?

Planning and Preparation

You may plan for the focal point of your image to be on a particular product, but consider this - it’s often what surrounds this product that makes all the difference. These key elements along with the right setting can truly bring your flatlay to life. Take your time, plan or even sketch out your ideas for product arrangement and feel free to remove/add elements until you’ve achieved the desired effect.

My favourite place to look for inspiration is Pinterest. You’ll find a wealth of tips and tricks for any avenue of visual storytelling, it’s a great place to start to get the ball rolling.

I look forward to seeing this weeks images and thank you again for joining in!

Happy Hashtagging!


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